Selling Skill and Key Account Management

Selling Skill and Key Account Management

Program Information

Selling Skill and Key Account Management

March 30 – 31, 2017


Today’s marketplace is highly competitive and every organization looks for a larger share of their market. In an economy where the customer is king, salespersons need to be able to position the features and benefits of their products/services they sell and need to understand well about their customers. Nobody likes an aggressive salesperson in this world.


“Find and keep those potential customers who contribute most to your business.”


This program is aimed to sharpen the skills of salespeople from all business industries. You will learn from basic to advanced techniques, concepts and practices of modern selling skills.


By the end of the program, participants will be able to:

  • Apply first class selling skills and a good understanding of people
  • Know how to communicate with customers and be able to create rapport
  • Understand that good selling is not being pushy and ‘selling things’, but creating a desire within the customer to want to buy
  • Learn to manage the sales process by understanding where the sale is & how to keep the momentum moving forward
  • Learn to conduct sales presentations that sell
  • Handle objections professionally & effectively
  • Master effective closing techniques
  • Manage your sales database (account) effectively


Participant Profile:

This program is for salespeople from all levels, customer service officers, business development executives, business managers, executives and business owners.


Program Content

  • Module 1: Introduction to Selling Skill and Key Account Management
  • Module 2: Setting Goals and Target
  • Module 3: Mastering Selling Process
  • Module 4: Selling Styles
  • Module 5: Sales Communication
  • Module 6: Networking and Sales
  • Module 7: Key Account Management
  • Module 7: Managing Sales Database


Program fee: USD250 (Lunch, coffee, snacks, learning materials are included. Tax is exclusive. No tax for individual participants who pay their own fee. 15% withholding tax will be grossed up to invoice for those participants registered by their companies.)

Venue: InterContinental Hotel/Sunway Hotel (Phnom Penh)

Time: 8:00am – 5:00pm

Language of instruction: Khmer

Trainer: Oul Van


Deadline of Enrollment
Please, submit your enrollment latest by March 26, 2017.
Fees, Payment and Cancellation
After enrollment notification, we will send you an invoice via email. Payment of the program fees is required to be made prior to the start of the program. Participants can request to make the payment after completion of the program within 15 days of the invoice date. We accept payments by bank wire transfer, company checks and cash.

Participants are required to notice us about their cancellation at least 7 days prior to the training and the fees will be fully refunded. Notice of cancellation less than 7 days will be fully charged. Notice of cancellation shall be notified via written email.

Phnom Penh Business School reserves the rights to change the programs, dates, fees, and trainers to ensure quality, effectiveness and standard preparation.