Professional Selling Skill – Towards High Performance Sales

Professional Selling Skill – Towards High Performance Sales

Program Information

Professional Selling Skill

towards high performance sales

May 27 – 28, 2017


Program Overview
Today’s marketplace is highly competitive and every organization looks for a larger share of their market. In an economy where the customer is king, salespersons need to be able to position the features and benefits of their products/services they sell and need to understand well about their customers. Nobody likes an aggressive salesperson in this world.

This program is aimed to sharpen the skills of salespeople from all business industries. You will learn from basic to advanced techniques, concepts and practices of modern selling skills to become sales champion.


Program Outline

Module 1: Introduction to Selling Skill and High Performance Sales

  • Interrelationship among sales, marketing and customer service
  • Characteristics of successful salespeople
  • Creativity and innovation for salespeople

Module 2: Setting Goals and Target

  • Importance of sales goals
  • How to meet sales target
  • Setting SMART, SMARTER and SMARTEST goals

Module 3: Effective Selling Process

  • Prospecting
  • Planning and preparation
  • Approaching prospects
  • Presenting
  • Handling objection professionally and effectively
  • Closing sales
  • Follow up and build long-lasting relationship

Module 4: Monitoring and Evaluating Sales Activities

  • Reporting sales activities
  • Reviewing sales channels and activities
  • Adjusting activities to maximize sales

Module 5: Effective Selling Styles

  • Mastering first impression
  • How to motivate your client
  • Matching your style to the client’s
  • Creating impact and improving image

Module 6: Sales Communication

  • Voice and manner
  • Non-verbal sales communication
  • Getting your message across
  • Effective way of sales communication

Module 7: Networking and Sales

  • Networking opportunities in Cambodia and else where
  • Forming connections and spotting opportunities
  • Professionally branding yourself
  • Referrals
  • Servicing


Some of previous participants who attended this program include:

Sales Executive

RMA Cambodia, Cambodia


Branch Manager

Prasac Microfinance  Institution, Cambodia


Sales & Marketing Manager

ACE Global (Cambodia) Co., Ltd, Cambodia


POS Sales Manager

Canadia Bank Plc, Cambodia


Senior Sales Executive

RMA Cambodia, Cambodia


Spare Part Sales Executive

RMA Cambodia, Cambodia


PEAK, Cambodia

Sales Manager


Cambodia Post Bank Plc, Cambodia

Head of POS


Customer Relation Officer

Hattha Kaksekar Limited, Cambodia


Sales Executive



Sales Manager



Sales Supervisor

Bridge International, Cambodia


Sales Supervisor

Noyakong Group, Cambodia


Senior Sales Executive

Noyakong Group, Cambodia


Sales Executive

Noyakong Group, Cambodia


> Who should attend this program?

  • Salespeople from all level including sales executives, sales representatives, sales supervisors and sales managers
  • For those who are not sales specialists, but who look to develop sales skill is strongly recommended into this training program


Training Methodology

We utilize creative and innovative training methods including: training needs analysis, brainstorming, group discussion, role play, case studies, practical exercises, assignments, video clips, experience sharing and coaching. Our flexible teaching methodology ensures attendees gain the maximum benefit from what’s been instructed upon completing the course.


Why Executive Education matters?

A mix of diverse participants is an important part of each program. Phnom Penh Business School welcome experienced executive, managers and leaders who has a broad range experiences from different industries, functions and backgrounds into our training programs. This enriches learning experiences for every program that most benefit participants.


A mix of diverse participants from different industries and background also provides opportunities for our participants to explore professional networking opportunities with all participants, trainers and coaches of every program.


Some of other previous participants who attended this program include:

Country Manager

Agility Logistics Limited, Cambodia


Project Manager

Toucan Asia


Head of Finance

Huotraco International Limited


Head of Office Management

JLC Sourcing and Services, Cambodia


Senior Compliance Coordinator

JLC Sourcing and Services, Cambodia


Operations Manager

Hagar Catering and Facilities Management, Cambodia


Business Manager



Training Manager

RMA Group, Cambodia


Sales Manager



Consultant and Trainer’s Profile

Name: Oul Van

Position: Senior Consultant and Executive Trainer

Experience: 15 years

Nationality: Cambodian

Van is a successful entrepreneur for his businesses: Line Management Group Co., Ltd, Bayon Book Center, and Sunflower Printing House with a high sense of experience and responsibility in managing and leading business. Apart from his businesses, he is a senior professional trainer and consultant in Marketing and Sales, Management and Leadership, Business Development and soft skill trainings. So far, he has been working as a business consultant, advisor and coach for many business consultants, HR consulting firms, NGOs, banks, microfinance institutions, private companies and public institutions in Cambodia. He is a professional Trainer for WTO, UNCTAD, MPDF and many other organizations.


Van also lectures for several universities in Cambodia such as Phnom Penh International University, Cambodian Mekong University, Cambodian University of Specialty, Dewy International University, and IIC, etc. He holds an MBA from Charles Sturt University, Australia and obtains a certificate of Certified Trainer of Trade from Canada.


As a business leader, manager and government official, he has been successfully negotiating on many high-profile matters within Cambodia and with other parties in many foreign countries. His professional experiences include:


  • General Manager of Asia Tune Hotel, a 4-star hotel based in Phnom Penh ( ).
  • Managing Director of Line Management Group Co., Ltd (, Bayon Book Center, and Sunflower Printing House
  • Chief office, Government Financial Statistics, Ministry of Economy and Finance, Cambodia.
  • Consultant Trainer and Coach at Phnom Penh Business School (
  • Associate Trainer of Educational Development Institute (EDI), Associate Trainer at Regent School of Business and Sovannaphumi University Trainer and Senior Consultant ITMS and Trainer at RVMS Int’l (Cambodia)
  • Trainer at Mekong Project Development Facility of World Bank (MPDF & Business Edge Training Program)
  • Vice Rector IIC University of Technology, MBA and BB A Lecturer
  • BBA Lecturer at   Asian University, MBA Lecturer   at  Cambodia University for Specialist and MBA Lecturer   at Royal Academy of Police

Van has been top leading and managing several companies and consulting for many local and international companies and organizations on areas of executive coaching, sales, marketing, management and leadership, strategic planning, customer services, communication, project management, sales negotiation, business deal negotiation and other soft-skill training courses. He has trained and coached more than one thousand executives and managers across Cambodia so far.

Program fee: USD190 (Lunch, coffee, snacks, learning materials are included. Tax is exclusive. No tax for individual participants who pay their own fee. 15% withholding tax will be grossed up to invoice for those participants registered by their companies.)

Venue: Sunway Hotel (Phnom Penh)
Time: 8:00am – 5:00pm

Telephone: +855 23 900 706/+855 17 481 677/ +855 98 508 217 (Khmer or English)
E-mail:  or


Closing enrollment: 26 May 2017