How to Use Media Effectively for Business

How to Use Media Effectively for Business

Program Information

How to Use Media Effectively for Business

Use media effectively to promote your business

July 25 – 26, 2017


Program Overview
Media plays a critical role in promoting every kind of business’s products and services. It is an integral part of growing business from a smaller one to the bigger one. If you work as Marketing, Communications and PR executive or manager, through these 2 days training course, you would learn and understand how to use media effectively in promoting your company’s products or services. The two-day course is designed specifically to equip you with how to you best use media to engage your target customers.


It is an intensive course coming along with many practical examples. The trainees will be assigned to do some homework to reflect their comprehension on each of the modules.

Program Outline

Module 1: Introduction to Media

  • Role of Media
  • Role of Audiences
  • Type of Media in Cambodia
  • Influence of Media on Business

Module 2: How to Attach Your Business to Your Media

  • Identify Your Company Need of Media
  • Choose the Right Platform and Channel for Your Media

Module 3: Press Release

  • Role of Press Release (PR)
  • Type of PR
  • How to Write a Good PR?
  • PR vs Media Pitch

Module 4: Advertisement

  • Type of Advertisement
  • The Common Practices of Advertisement in Cambodian market
  • Advertisement with Right Media/Time

Module 5: Media Relation

  • Identify the Right media Outlets
  • Identify the Right Media People
  • Story Pitch

Module 6: Social Media Marketing

  • The Common Practiced Tools
  • Social Media Planning & Strategy
  • Tracking Consumer Satisfaction on Your Posting
  • Photography selection


> Who should attend this program?

  • Marketing managers, marketing officers, marketing executives, marketing supervisors, senior marketing specialists, corporate communication officers, corporate communication managers
  • For those who are responsible for marketing and communication of a company or organization.


Training Methodology

We utilize creative and innovative training methods including: training needs analysis, brainstorming, group discussion, role play, case studies, practical exercises, assignments, video clips, experience sharing and coaching. Our flexible teaching methodology ensures attendees gain the maximum benefit from what’s been instructed upon completing the course.


Why Executive Education matters?

A mix of diverse participants is an important part of each program. Phnom Penh Business School welcome experienced executive, managers and leaders who has a broad range experiences from different industries, functions and backgrounds into our training programs. This enriches learning experiences for every program that most benefit participants.


A mix of diverse participants from different industries and background also provides opportunities for our participants to explore professional networking opportunities with all participants, trainers and coaches of every program.


Program fee: USD250 (Lunch, coffee, snacks, learning materials are included. Tax is exclusive. No tax for individual participants who pay their own fee. 15% withholding tax will be grossed up to invoice for those participants registered by their companies.)

Venue: Sunway Hotel (Phnom Penh)
Time: 8:00am – 5:00pm

Telephone: +855 23 900 706/+855 17 481 677/ +855 98 508 217 (Khmer or English)
E-mail:  or


Closing enrollment: July 23, 2017