Effective Communication and Negotiation Skill

Effective Communication and Negotiation Skill

Program Information

Why communication?

Communication is an important skill at workplace nowadays. To communicate effectively that requires processes and techniques. In this program, you will learn the fundamental of effective communication skill.

Why negotiation?

We negotiate when we have something to offer or we want something under different terms with the other party. Today’s prospects, customers, and business partners are more educated and prepared, have access to information right away, and have more alternatives available. That causes negotiation more challenging and not easy to achieve in short time.
“Business leaders, managers and especially, salespeople need to have good knowledge and skill in negotiation in order to get new businesses right away with customers, suppliers and partners.”

Negotiation skills boost the performance of experienced executives who want to achieve the next level of effectiveness as a leader and manager. All executives are of course negotiators; negotiating is part of what running an organization is all about. Most executives stand to win from negotiation skills that can give them the extra edge they need to lead effectively and ensure organizational success.


Objectives and benefits from this program:

  • Learn the foundation of communication
  • Understand communication process and its importance
  • Map out communication process and procedure to communicate effectively within the team in order to respond to customers’ needs effectively and on timely manner
  • Use different tools and techniques to get the message across quickly
  • Learn the fundamental of negotiation skill
  • Understand processes in negotiation
  • Learn different techniques to win a negotiation
  • Develop criteria in negotation
  • Be able to communicate and negotiate more effectively



Although no experience is required for this course, but people who have proved greater management abilities will certainly be a benefit.

Who should attend this program?

  • Executives, managers, salespeople, relationship managers, contract managers, project managers, purchasing managers & all managers.

Program Content
Part I: Effective Communication Skill

Module 1: Fundamental of Communication

  • Elements of communication
  • Communication function
  • Using communication Channels

Module 2: Understanding Communication Barriers

  • Common barriers
  • Language barriers
  • Cultural barriers
  • Differences in time and place

Module 3: Communication Approach

  • What is the receiver’s choice?
  • Personality types out there
  • What type of message are you delivering?
  • Factors influencing communication: sensitivity, personal touch, speed, evidence, and privacy, etc are most important

Module 4: Using Active Listening Skills to Communicate Effectively

  • Providing feedback for clarification
  • Five levels of listening
  • Playback technique – checking for understanding
  • Dealing with negative feedback
  • Sending good signals to others

Module 5: Questing Techniques: Asking Good Questions

  • Open Questions
  • Closed Questions
  • Probing Questions

Module 6: Communication Tools & Techniques

  • Using flexible tools
  • Using different techniques
  • Speaking like a S.T.A.R. (Situation, Task, Action and Result)


Part II: Effective Negotiation Skill

Module 1: Introduction to Negotiation Skills

  • Understanding Negotiation
  • Types of negotiation
  • Skills for successful negotiation


Module 2: Preparation to Negotiate

  • The Pre-Negotiation Planning Phase
  • Are you a Motivated Negotiator?
  • Practical Models and Strategies for negotiation
  • Negotiation Basics
  • Negotiating Styles
  • Identifying the Main Traps to Effective Negotiating
  • Emotional Intelligence in the process of negotiation


Module 3: Laying the Groundwork

  • Setting the time and place
  • Establishing common ground
  • Creating a negotiation framework


Module 4: Negotiation Principle

  • Principle 1: Separate the People from the Problem
  • Principle 2: Focus on Interests, Not Positions
  • Principle 3: Invent Options for Mutual Gain
  • Principle 4: Insist on Objective Criteria


Module 5:  Effective Negotiation

  • Stages of Negotiation
  • Proposal preparation
  • Debate
  • Bargaining techniques
  • The Bargaining Zone
  • A Win-Win Approach


Module 6: Closing Negotiation

  • Common Negotiating Mistakes
  • Negotiating by Email
  • A Good Negotiator
  • A Poor Negotiator
  • Reaching a consensus
  • Building an agreement
  • Setting the terms of the agreement


Module 7: Dealing with Difficult Issues

  • Being prepared for environmental tactics
  • Dealing with personal attacks
  • Controlling your emotions
  • Deciding when it’s time to walk away


Why Executive Education matters?

A mix of diverse participants is an important part of each program. Phnom Penh Business School welcomes experienced executive, managers and leaders who has a broad range experiences from different industries, functions and backgrounds into our training programs. This enriches learning experiences for every program that most benefit participants.

A mix of diverse participants from different industries and background also provides opportunities for our participants to explore professional networking opportunities with all participants, trainers and coaches of every program.


Some of previous participants who attended the program include:

Total Cambodge

HSE Manager

Cambodia Airports

Project Manager

Country Manager

Agility Logistics Limited, Cambodia

Project Manager

Toucan Asia

Head of Finance

Huotraco International Limited

Head of Office Management

JLC Sourcing and Services, Cambodia

Senior Compliance Coordinator

JLC Sourcing and Services, Cambodia

Operations Manager

Hagar Catering and Facilities Management, Cambodia

Business Manager


Training Manager

RMA Group, Cambodia

Sales Manager



“By attending this program, you will also have the opportunity to build network with other senior executives from other companies and organizations.”


Program fee: USD280 (Lunch, coffee, snacks, learning materials are included. Tax is exclusive. No tax for individual participants who pay their own fee. 15% withholding tax will be grossed up to invoice for those participants registered by their companies.)

  • Venue: Le Garden Restaurant (Phnom Penh)
  • Time: 8:00am – 5:00pm
  • Telephone: +855 23 900 706/+855 17 481 677 (Khmer or English)
  • E-mail: educate-executive@ppbschool.com
  • Closing enrollment: 23th July 2018